Ford F-150 Lightning prices are going up again. The US automaker is raising the electric pickup’s starting cost by $4,000, bringing the new entry price to $55,974. That’s a 40 percent increase over the electric vehicle’s initial starting price in May 2021.
Ford told CNBC today that it is changing pricing “as a normal course of business due to rising material costs, market factors, and ongoing supply chain constraints.” Raw material costs of nickel, cobalt and lithium — crucial to electric car batteries — have soared alongside EV demand.
Through the end of November, Ford has only sold 13,258 F-150 Lightning units, but that number is a reflection of supply constraints rather than low demand (on the contrary, the truck is still a hot commodity). The company plans to boost production to 150,000 units by next fall — and it said earlier this week that it’s still on track to meet that goal. It recently added a third shift of workers to a Michigan production plant to help meet that goal.
Ford is the second-biggest American seller of electric vehicles (behind Tesla), and the F-150 Lightning is the top-selling electric truck. Considering Ford F-series trucks have been the best-selling vehicles in the US for three decades, that customer loyalty appears to be carrying over to EVs. Earlier this year, Engadget’s Roberto Baldwin rode along for a test drive and commented on how much it felt like a standard F-150.
All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission. All prices are correct at the time of publishing.
#Ford #F150 #Lightning #prices #Engadget