Candy is out and Maya Rudolph is in for this year’s M&M’s Super Bowl commercial. M&M’s has just announced that in the wake of the controversy surrounding its redesigned characters, it has chosen to put the spokescandies on an “indefinite pause.” The company shared the surprising news in an Instagram post uploaded this week.
“America, let’s talk. In the last year, we’ve made some changes to our beloved spokescandies. We weren’t sure if anyone would even notice. And we definitely didn’t think it would break the internet. But now we get it – even a candy’s shoes can be polarizing. Which was the last thing M&M’s wanted since we’re all about bringing people together. Therefore, we have decided to take an indefinite pause from the spokescandies,” the post read.
The rebranded M&M’s, which were revealed in January 2022, faced a number of critiques, but none of them as oddly vehement as those presented by political commentator Tucker Carlson. The Fox News host bashed M&M’s for being “less sexy” and expressed his fear that he would no longer want to grab a drink with one of the candies. He particularly noted how the chocolate M&M’s shoes changed from stilettos to shorter block heels and the green M&M traded her “sexy boots” for “sensible sneakers.”
“M&M’s will not be satisfied until every last cartoon character is deeply unappealing and totally androgynous. Until the moment you wouldn’t want to have a drink with any one of them,” Carlson said during a broadcast last year.
Earlier this month, Carlson again bashed M&M’s following its campaign to support women flipping the status quo, where he said, “woke M&M’s have returned.”
Despite the latest M&M’s controversy, Rudolph expressed her excitement at the upcoming Super Bowl ad. “I was already the person that likes to watch the Super Bowl for ads, so I feel like, ‘Wow, now I get to be a part of that moment!'” she shared with People.
Regardless, we’re super curious to see what Rudolph and M&M’s have up their sleeves come February 12!
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