BW Integrated Systems appoints Daniela Israel market strategy VP

BW Integrated Systems, has announced the addition of Daniela Israel to its executive leadership team. As vice president, market strategy, Israel is responsible for ensuring the continuous alignment of BW Integrated Systems’ solutions with the ever-changing needs of customers in various markets.

Israel brings 15-plus years of experience in strategic marketing and product management to BW Integrated Systems. She has spent most of her career with leading manufacturing and technology companies in North America, including ITW and Dell, and has been responsible for global market strategy and sales teams to advance key products and solutions.

“Daniela will be instrumental in positioning our products and solutions across the global markets we serve,” says Pete Carlson, president of BW Integrated Systems. “She will establish critical processes to ensure we fill unmet needs in the market, while creating value for our clients. As we continue to invest heavily in innovation, her leadership will help us achieve the goals of our clients and business.”

In her new role, Israel will work with the BW Integrated Systems sales team to develop a comprehensive understanding of the relationship between the company’s packaging solutions and key market needs. In doing so, BW Integrated Systems will be better positioned to introduce applicable packaging innovations in those key markets.

“I am very fortunate to have the opportunity to be a part of the BW Integrated Systems team,” says Israel. “I look forward to supporting the BW team in reaching its full potential, understanding our markets better and positioning BW to sustainably win in the market by delivering true value to our customers.”