Plum launches its personal finance app in 5 more European countries

By Gloria Methri

Plum, the smart money app with 1.5 million users has announced its launch in five new European countries: Italy, Portugal, the Netherlands, Greece, and Cyprus.

Plum customers in these markets can now connect their bank accounts to the app. With its unique automated tools, Plum helps people manage their finances and fight money inertia when it comes to making smart financial decisions. This includes helping people to automatically set aside money regularly, according to their goals.

The app also allows its customers to diversify and grow their money over the long term with its stock investing service. People can invest up to 3,000 US stocks commission-free. They can start investing from as little as €1 through fractional shares in popular companies such as Google, Meta, or Amazon.

Plum is also offering a 100% biodegradable and recyclable VISA debit card, at no extra cost for its subscription-paying customers, allowing users to pay online, via Google Pay or directly at the merchant, or to withdraw cash without additional fees anywhere in Europe.

Victor Trokoudes, co-founder and CEO of Plum, said, “We are delighted to bring Plum to five new European countries and help people manage their finances there. This is a challenging economic period as people are experiencing levels of inflation not seen in decades, leading to cost-of-living challenges. The need for long-term financial resilience has arguably never been clearer and we created Plum precisely to help people tackle this, helping ensure that your money management is automated and wealth looked after for the future.”

The launch marks the next step in Plum’s European expansion, having previously launched in the UK, France, Spain, Ireland, and Belgium. This means Plum is now present in 10 European countries overall.